Top 10 Best-Selling Smartwatches of 2025: Compare Features & Prices



Are you ready to upgrade your tech game with a smartwatch that tracks your fitness, keeps you connected on the go, and looks great on your wrist? You’re in the right place! In this comprehensive guide, we’ve curated the Top 10 Best-Selling Smartwatches on Amazon based on recent data, real user reviews, and in-house analysis. From the latest Apple Watch Series 10 to rugged military-grade wearables, you’ll find the perfect watch to match your style and needs in 2025.

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Table of Contents

  1. Apple Watch Series 10 [GPS 46mm]
  2. Apple Watch SE (2nd Gen) [GPS 40mm]
  3. FITVII Health & Fitness Tracker
  4. Apple Watch Series 5 (GPS, 44mm) (Renewed)
  5. Fitbit Versa 4 Fitness Smartwatch
  6. Smart Watches for Men Women Fitness (Sanorum)
  7. Military Smart Watches for Men (Answer/Make Calls)
  8. Samsung Galaxy Watch Ultra (47mm LTE)
  9. Apple Watch Series 7 (GPS, 41mm) (Renewed)
  10. Samsung Galaxy Watch 7 (40mm Bluetooth)
  11. Comparison Table
  12. Conclusion & Expert Tips

1. Apple Watch Series 10 [GPS 46mm]

Apple Watch Series 10 [GPS 46mm]
Apple Watch Series 10 [GPS]: Bigger display, advanced health features.

Price: Around $359.00 – [Check on Amazon]
User Rating: ★★★★☆ (4.6)

Ideal for: iPhone users wanting the latest Apple wearable with advanced health, fitness, and safety features.

The Apple Watch Series 10 offers a redesigned, larger 46mm display with a jet black aluminum case and a sleek black sport band. Equipped with an Always-On Retina Display, ECG app, ovulation tracking, and Crash Detection, it’s a powerhouse for health and safety. Expect improved battery life and faster charging—80% in about 30 minutes—making sure you’re always ready to go. Its water resistance (up to 50m) and durable build make it great for swimming or any active lifestyle.

  • Key Features:
    • Large 46mm Always-On Retina Display
    • ECG App & Advanced Health Metrics
    • Fall Detection & Crash Detection
    • 80% Battery in ~30 Minutes
    • Water Resistant (up to 50m)
  • Pros:
    • High-end health & fitness tracking
    • Enhanced screen size & durability
    • Fast charging capability
  • Cons:
    • Pricier than most competitors
    • Limited to Apple iPhone ecosystem

Apple Watch Series 10 [GPS 46mm] Video Review


2. Apple Watch SE (2nd Gen) [GPS 40mm]

Apple Watch SE (2nd Gen) [GPS 40mm]
Apple Watch SE (2nd Gen): Affordable entry into the Apple ecosystem.

Price: Around $199.00 – [Check on Amazon]
User Rating: ★★★★☆ (4.5)

Ideal for: Budget-conscious Apple fans seeking essential smartwatch features.

The Apple Watch SE (2nd Gen) delivers the essential Apple Watch experience—activity tracking, heart rate notifications, fall and crash detection—all at a more affordable price. The sleek starlight aluminum case and matching sport band look stylish without breaking the bank. You’ll enjoy seamless integration with the Apple ecosystem, including Apple Pay, Music, and Siri, plus all the fitness insights you need to stay active.

  • Key Features:
    • GPS Connectivity & Voice Control
    • Activity & Sleep Tracking
    • Crash Detection & Fall Detection
    • 32 GB Storage
    • 50m Water Resistance
  • Pros:
    • Affordable vs. flagship Apple models
    • Sleek design & easy to set up
    • All the core Apple Watch features
  • Cons:
    • No always-on display
    • Still limited to iOS devices

Apple Watch SE (2nd Gen)  Video Review


3. FITVII Health & Fitness Tracker

FITVII Health & Fitness Tracker
FITVII: Monitor heart rate, blood pressure, and more—on a budget.

Price: Around $49.99 – [Check on Amazon]
User Rating: ★★★★☆ (4.1)

Ideal for: Users who want extensive health monitoring (BP, SpO2) plus calls/notifications at an affordable price.

FITVII is perfect for those who prioritize health metrics and workout versatility. It measures blood pressure, heart rate, and blood oxygen levels 24/7. With 120+ sports modes and compatibility with Android 5/iOS 10.0+, it’s versatile for any smartphone. Its built-in speaker and microphone let you answer/make calls hands-free, while its IP67 water resistance supports everyday use (though not for scuba diving).

  • Key Features:
    • 24/7 Heart Rate & Blood Pressure Monitoring
    • Blood Oxygen & Sleep Tracking
    • 120+ Sport Modes
    • Bluetooth Call & App Notifications
    • IP67 Water Resistance
  • Pros:
    • Comprehensive health tracking for the price
    • Hands-free calling
    • Multiple sports modes
  • Cons:
    • App experience may not be as polished as bigger brands
    • Limited third-party app integrations

FITVII Health & Fitness Tracker Video Review


4. Apple Watch Series 5 (GPS, 44mm) – Renewed

Apple Watch Series 5 (GPS, 44mm)
Apple Watch Series 5: Still a strong contender if you’re on a budget.

Price: Around $119.99 – [Check on Amazon]
User Rating: ★★★★☆ (4.1)

Ideal for: Apple users seeking a great deal on a still-capable model with GPS and always-on display.

If you want an Apple Watch but don’t need the newest release, this Series 5 renewed version is a wallet-friendly pick. It features the Always-On Retina display, built-in GPS, heart rate monitoring, and robust fitness tracking. Renewed products are professionally inspected and tested, so you get an excellent combination of performance and value. Keep in mind, though, that battery life and cosmetics may vary slightly.

  • Key Features:
    • Always-On Retina Display (44mm)
    • ECG App & Heart Rate Monitor
    • Built-In GPS & Water Resistance
    • Notifications & Apple Pay
  • Pros:
    • More affordable than current-gen Apple models
    • Still supports watchOS updates (to a point)
    • Full Apple ecosystem integration
  • Cons:
    • Battery life may be reduced in renewed units
    • No advanced health features like SpO2 or Crash Detection

Apple Watch Series 5 (GPS, 44mm) Video Review


5. Fitbit Versa 4 Fitness Smartwatch

Fitbit Versa 4 Fitness Smartwatch
Fitbit Versa 4: A fitness-focused smartwatch with 40+ exercise modes.

Price: Around $149.95 – [Check on Amazon]
User Rating: ★★★★☆ (4.3)

Ideal for: Fitness enthusiasts who want easy daily tracking, built-in GPS, and deep integration with Fitbit’s ecosystem.

The Fitbit Versa 4 stands out with Daily Readiness Scores, 40+ exercise modes, and robust sleep tracking. Fitbit’s user-friendly interface and powerful app ecosystem make it simple to set goals, monitor progress, and stay motivated. You’ll also enjoy phone notifications, quick replies, and contactless payments with Fitbit Pay. If you’re looking for a dedicated fitness partner with a strong health platform, this is a solid pick.

  • Key Features:
    • Built-in GPS & Workout Intensity Maps
    • Continuous Heart Rate & SpO2 Monitoring
    • Daily Readiness & Stress Management Score
    • 40+ Exercise Modes & Sleep Tracking
    • Water Resistant up to 50m
  • Pros:
    • Comprehensive fitness metrics
    • Great battery life (up to 6+ days)
    • Smart features like calls/text notifications
  • Cons:
    • Premium subscription required for some advanced metrics
    • Limited third-party apps vs. Apple or Wear OS

Fitbit Versa 4 Fitness Smartwatch Video Review


6. Smart Watches for Men & Women Fitness (Sanorum)

Smart Watches for Men & Women Fitness (Sanorum)
Sanorum smartwatch: An affordable pick with Bluetooth calling and 120+ sport modes.

Price: Around $39.99 – [Check on Amazon]
User Rating: ★★★★☆ (4.5)

Ideal for: Users wanting diverse sports tracking, 24/7 health monitoring, and Bluetooth calls without a high-end price.

This Sanorum smartwatch packs an impressive feature set: from Bluetooth call functionality and heart rate/SpO2 monitoring to 120+ sport modes. It offers IPX8 or 5ATM-level (brand states 5ATM) water resistance for more freedom during workouts. The large 1.83-inch color display is paired with three included bands (nylon, sport, silicone), giving you style options for any occasion.

  • Key Features:
    • 24/7 Heart Rate & SpO2 Tracking
    • Bluetooth Calling & Voice Assistant
    • 120+ Sport Modes
    • 3 Replaceable Bands Included
    • 5ATM Waterproof
  • Pros:
    • Excellent budget price for a feature-rich watch
    • Multiple band options included
    • Large color display
  • Cons:
    • App ecosystem not as robust as Fitbit/Apple
    • Occasional connectivity quirks

Sanorum Smartwatch Video Review


7. Dekelife Military Smart Watches for Men

Military Smart Watches for Men

Rugged “Military-Grade” watch: Built for harsh conditions and outdoor adventures.

Price: Around $49.99 – [Check on Amazon]
User Rating: ★★★★☆ (4.2)

Ideal for: Outdoor enthusiasts and those needing a rugged smartwatch with call capabilities and robust sensors.

Nicknamed a “Military Smartwatch” due to its rugged build, this model passes various military-grade tests for extreme conditions, from hot climates to cold weather. It includes real-time heart rate, blood pressure, and sleep monitoring—plus 100+ sport modes. The big 2.02-inch screen, shock-proof bezel, and IP67 (or higher) water resistance ensure it’s ready for tough hikes or job sites. Built-in calling features free your hands for more active pursuits.

  • Key Features:
    • Rugged Build with Aluminum Alloy Bezel
    • 2.02-inch Screen & Bluetooth Calling
    • 100+ Sport Modes & Sleep Analysis
    • Heat/Cold Resistance & Dust-Proof
    • IP67 Water Resistance
  • Pros:
    • Durable design for outdoor environments
    • Large battery (450mAh) lasts ~7 days
    • Comprehensive fitness metrics
  • Cons:
    • Style may be too “rugged” for some
    • WatchOS/Android Wear app store not supported

Dekelife Military Smart Watch Video Review

 

 


8. Samsung Galaxy Watch Ultra (47mm LTE)

Samsung Galaxy Watch Ultra (47mm LTE)
Samsung Galaxy Watch Ultra: Premium titanium design and advanced AI-driven features.

Price: Around $401.21 – [Check on Amazon]
User Rating: ★★★★☆ (4.5)

Ideal for: Android (especially Samsung) users who want a top-tier watch with LTE connectivity and advanced health tracking.

The Samsung Galaxy Watch Ultra is an all-around premium wearable with a titanium gray build, AI-driven features, and an Energy Score to gauge daily readiness. LTE connectivity allows calls, texts, and streaming music even without your phone. Health features like heart rate tracking, sleep monitoring, and stress management are powered by Samsung’s improved sensors and One UI Watch platform. If you’re a Samsung phone owner, you’ll love the deep integration between devices.

  • Key Features:
    • 47mm Titanium Case with LTE
    • Heart Rate & Sleep Analysis (Advanced AI)
    • GPS & Fitness Tracker with Energy Score
    • Water Resistant & Durable Build
    • 1-Year Manufacturer Warranty (US Version)
  • Pros:
    • Standalone LTE for phone-free usage
    • Rugged yet stylish titanium design
    • Excellent health and wellness tracking
  • Cons:
    • High price point
    • Battery life can vary under heavy LTE use

Samsung Galaxy Watch Ultra Video Review


9. Apple Watch Series 7 (GPS, 41mm) – Renewed

Apple Watch Series 7 (GPS, 41mm)
Apple Watch Series 7 (Renewed): Faster charging and bigger screen than Series 6.

Price: Around $165.00 – [Check on Amazon]
User Rating: ★★★★☆ (4.2)

Ideal for: Apple users looking for a more recent model at a discounted price.

The Apple Watch Series 7 introduced a larger, more durable display, faster charging, and blood oxygen monitoring. With this renewed version, you can get top-notch features—Always-On display, ECG, SpO2, robust fitness tracking—without paying full retail. It’s swim-proof, dust-proof (IP6X), and offers better crack resistance than older versions. If you don’t need the absolute newest Series 10, the Series 7 remains an excellent Apple Watch experience.

  • Key Features:
    • 41mm Always-On Retina Display
    • ECG & Blood Oxygen Monitoring
    • Faster Charging vs. Series 6
    • IP6X Dust Resistant & Swimproof
  • Pros:
    • More affordable “renewed” pricing
    • Still powerful and feature-rich
    • Durable build with crack-resistant front crystal
  • Cons:
    • Battery health may vary in renewed units
    • Limited to iOS devices

Apple Watch Series 7 Video Review


10. Samsung Galaxy Watch 7 (40mm Bluetooth)

Samsung Galaxy Watch 7 (40mm Bluetooth)
Samsung Galaxy Watch 7: AI-driven wellness tips, advanced HR tracking, and sleek design.

Price: Starts around $249 – [Check on Amazon]
User Rating: ★★★★☆ (4.4)

Ideal for: Android (especially Samsung) users looking for a modern Wear OS watch with robust health and fitness features.

The Galaxy Watch 7 boasts Wear OS with Samsung’s signature interface. Its Energy Score feature helps you gauge daily readiness, while improved heart rate tracking filters out motion noise for more accuracy. The watch also provides Sleep Insights and can detect moderate to severe sleep apnea risk. Pair it with your Galaxy smartphone for streamlined notifications, calls, and contactless payments. If you want a modern, AI-powered wearable without going for the Ultra model, this is an excellent choice.

  • Key Features:
    • 40mm Bluetooth Smartwatch (LTE option available)
    • Wear OS with Samsung Custom Interface
    • Energy Score & Advanced Heart Rate Sensor
    • Sleep Tracking & Apnea Detection
    • Google Wallet & Maps Integration
  • Pros:
    • Streamlined for Android/Samsung phones
    • Comprehensive health tracking & Wear OS apps
    • Attractive, modern design
  • Cons:
    • Battery life may vary depending on usage
    • Less seamless for iPhone users

Samsung Galaxy Watch 7 Video Review


Comparison Table – Top 10 Best-Selling Smartwatches (2025)

Below is a quick reference for features, pros, and cons at a glance.

Top 10 Smartwatches on Amazon (2025)
# Model Price Range User Rating Key Features Pros Cons
1 Apple Watch Series 10 $359.00 4.6 – Always-On Retina Display
– ECG, Crash & Fall Detection
– Fast Charging
  • ✅ High-end health tracking
  • ✅ Larger display
  • ✅ Rapid charge
  • ❌ Premium price
  • ❌ iOS only
2 Apple Watch SE (2nd Gen) $199.00 4.5 – GPS & Voice Control
– 32 GB Storage
– Crash & Fall Detection
  • ✅ Great value
  • ✅ Sleek design
  • ✅ Full Apple ecosystem
  • ❌ No always-on display
  • ❌ iPhone only
3 FITVII Health & Fitness $49.99 4.1 – BP & Heart Rate Monitor
– SpO2 & Sleep Tracking
– 120+ Sport Modes
  • ✅ Budget-friendly
  • ✅ Hands-free calls
  • ✅ Comprehensive metrics
  • ❌ Smaller brand ecosystem
  • ❌ App could be improved
4 Apple Watch Series 5 (Renewed) $119.99 4.1 – Always-On Display
– ECG App
– GPS & 44mm
  • ✅ Affordable Apple Watch
  • ✅ Renewed quality checks
  • ✅ Good performance
  • ❌ Possible battery wear
  • ❌ No SpO2 sensor
5 Fitbit Versa 4 $149.95 4.3 – Built-in GPS
– Daily Readiness & 40+ Modes
– Sleep/Heart Rate Tracking
  • ✅ Excellent fitness suite
  • ✅ Long battery life
  • ✅ Water-resistant 50m
  • ❌ Fitbit Premium for advanced data
  • ❌ Fewer apps vs. Apple/Google
6 Sanorum Smartwatch $39.99 4.5 – 24/7 HR & SpO2
– 120+ Sport Modes
– 5ATM Waterproof
  • ✅ Very affordable
  • ✅ Bluetooth calling
  • ✅ Multiple bands included
  • ❌ Limited app integrations
  • ❌ Some connectivity quirks
7 Military Smartwatch $49.99 4.2 – Rugged Build + Large Battery
– 2.02″ Screen + BT Calling
– 100+ Sport Modes
  • ✅ Very durable design
  • ✅ Great for outdoors
  • ✅ Good battery life
  • ❌ Bulky for small wrists
  • ❌ Not a mainstream OS
8 Samsung Galaxy Watch Ultra $401.21 4.5 – 47mm Titanium Case
– LTE Connectivity
– AI Energy Score
  • ✅ Standalone LTE
  • ✅ Premium build
  • ✅ Advanced sensors
  • ❌ High price
  • ❌ Battery usage depends on LTE
9 Apple Watch Series 7 (Renewed) $165.00 4.2 – 41mm Always-On Display
– Blood Oxygen + ECG
– Faster Charging
  • ✅ Cost-effective vs. new
  • ✅ Larger screen vs. older models
  • ✅ Good durability
  • ❌ Battery condition varies
  • ❌ iOS only
10 Samsung Galaxy Watch 7 (40mm) $249+ (Approx.) 4.4 – Wear OS + Samsung UI
– Energy Score & Sleep Apnea Detection
– Bluetooth (LTE optional)
  • ✅ Great for Android users
  • ✅ Robust health tracking
  • ✅ Sleek design
  • ❌ Battery can drain with heavy use
  • ❌ Limited iOS integration

Conclusion & Expert Tips

Whether you’re an Apple devotee, a Samsung fan, or looking for a feature-packed budget option, there’s a smartwatch here to suit your lifestyle. Each watch shines in its own way—some excel in health tracking, others in ruggedness or value. Keep these tips in mind when making your choice:

  • Consider Ecosystem: Apple Watches pair best with iPhones, while Samsung Galaxy Watches and Wear OS devices work seamlessly with Android.
  • Check Battery Life: Features like LTE, always-on displays, and intense fitness tracking can drain your watch faster.
  • Health Features: Need ECG, SpO2, or blood pressure tracking? Make sure your pick supports these advanced metrics.
  • App Integration: Think about whether you need a robust app store (like Wear OS or watchOS) or if a simpler companion app suffices.
  • Warranty & Renewed Products: Renewed can save you money, but always double-check battery health and return policies.

Still have questions? Drop a comment with your specific needs—budget, must-have features, preferred phone platform—and we’ll help guide you to the perfect smartwatch.

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Related Review: Check out more about the Best Smartwatches of 2025 for Android and iOS Users

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