In 2025, consumers have a wealth of 4K and smart TVs to choose from. Whether you’re looking for a cinematic experience, immersive gaming performance, or a budget-friendly option for streaming, our guide breaks down the top 10 best-selling TVs on Amazon. We compare each model’s technical features, performance data, and user suitability so you can make an informed decision.
1. VIZIO 40-inch Full HD 1080p Smart TV
Price: Starting at $138.00 – [Check Price]
User Rating: ⭐ 4.1
Ideal for: Budget-conscious users needing basic smart TV functionality for smaller spaces.
The VIZIO 40-inch Full HD Smart TV (Model: VFD40M-08 New) offers an affordable option with essential features. Its LED panel delivers a Full HD resolution while DTS Virtual:X technology provides an immersive sound experience. With built-in Alexa compatibility and Google Cast integration, it connects easily with other smart devices.
- Key Features:
- 40-inch LED panel, 1080p Full HD resolution
- Vizio SmartCast interface
- 3 HDMI ports and 2 USB ports
- 60 Hz refresh rate
- Bluetooth support for headphones
- Pros:
- ✅ Excellent value for the price
- ✅ Suitable for daily use in compact spaces
- Cons:
- ❌ 40-inch size may be limiting in larger rooms
- ❌ Full HD resolution might not satisfy those expecting 4K visuals
VIZIO 40-inch Full HD 1080p Smart TV Video Review
2. INSIGNIA 32-inch Class F20 Series Smart HD 720p Fire TV
Price: Starting at $89.99 – [Check Price]
User Rating: ⭐ 4.5
Ideal for: Small rooms or as a secondary TV for basic streaming needs.
The INSIGNIA 32-inch Smart HD Fire TV (Model: NS-32F201NA23) is designed for users seeking an entry-level smart TV. It operates on the Fire TV platform with an Alexa Voice Remote, making navigation simple.
- Key Features:
- 32-inch LED panel, 720p HD resolution
- Fire TV interface with Alexa Voice Remote
- 2 HDMI ports and a USB input
- 60 Hz refresh rate
- Pros:
- ✅ Extremely low price
- ✅ User-friendly interface
- Cons:
- ❌ 720p resolution limits image detail
- ❌ Smaller screen size restricts usage in larger spaces
INSIGNIA 32-inch Class F20 Series Smart HD 720p Fire TV Video Review
3. SAMSUNG 65-inch Crystal UHD 4K DU7200 Series
Price: Starting at $397.99 – [Check Price]
User Rating: ⭐ 4.1
Ideal for: Home theater enthusiasts seeking a premium viewing experience with advanced sound and picture quality.
The SAMSUNG 65-inch Crystal UHD 4K DU7200 Series (2024 Model, UN65DU7200) impresses with its 4K resolution and superior HDR performance. Powered by Tizen OS, it comes with multiple HDMI and USB ports and incorporates technologies like Object Tracking Sound Lite and Motion Xcelerator.
- Key Features:
- 65-inch LED panel with 4K UHD resolution
- Tizen OS smart platform
- 4 HDMI ports and 2 USB ports
- 60 Hz refresh rate
- HDR10+ and PurColor technology
- Advanced sound features: Object Tracking Sound Lite, Motion Xcelerator, Q-Symphony
- Pros:
- ✅ Outstanding picture quality with a large display
- ✅ Ideal for immersive home cinema experiences
- Cons:
- ❌ Higher price may be prohibitive for budget buyers
- ❌ Large size may be unsuitable for smaller spaces
3. SAMSUNG 65-inch Crystal UHD 4K DU7200 Series TV Video Review
4. INSIGNIA 24-inch Class F20 Series Smart HD Fire TV
Price: Starting at $59.99 – [Check Price]
User Rating: ⭐ 4.5
Ideal for: Compact spaces such as kitchens, bedrooms, or offices where a secondary TV is needed.
This 24-inch model (Model: NS-24F201NA23) from INSIGNIA provides essential smart features at a very low cost. It is perfect for users who need a compact TV that still offers smart functionality via Fire TV and Alexa Voice Remote.
- Key Features:
- 24-inch LED panel with 720p HD resolution
- Fire TV smart platform
- 2 HDMI ports and Wi-Fi/Ethernet connectivity
- 60 Hz refresh rate
- Pros:
- ✅ Very affordable
- ✅ Compact and practical design
- Cons:
- ❌ Small screen and lower resolution may not meet all viewing needs
INSIGNIA 24-inch Class F20 Series Smart HD Fire TV Video Review
5. Roku Smart TV – 40-Inch Select Series 1080p Full HD
Price: Starting at $129.99 [Check Price]
User Rating: ⭐ 4.5 / 5
Best For: Ideal for small to medium-sized rooms, delivering sharp and vibrant Full HD picture quality.
Key Features:
- Display: 40-inch LED panel with 1080p Full HD resolution for clear and detailed visuals.
- Smart Platform: Roku OS provides access to popular streaming services like Netflix, Hulu, Disney+, and more.
- Connectivity: 3 HDMI and 1 USB ports allow easy connection to gaming consoles, Blu-ray players, and other devices.
- Refresh Rate: 60 Hz refresh rate ensures smooth motion for movies and casual gaming.
- Audio: Built-in speakers deliver clear dialogue and optimized sound levels, featuring auto speech clarity and night mode for a personalized audio experience.
Pros:
✅ User-friendly Roku interface, allowing quick access to favorite apps and inputs.
✅ Fast Wi-Fi connectivity and quick app launch times for a seamless streaming experience.
✅ Access to free live TV and Roku Originals, offering a wide range of entertainment without additional costs.
Cons:
❌ Lacks advanced gaming features, such as variable refresh rate (VRR).
❌ Narrow viewing angles, which may cause color and brightness loss when viewed from the side.
Roku Smart TV – 40-Inch Select Series 1080p Full HD Video Review
6. Amazon Fire TV 32″ 2-Series
Price: Starting at $119.99 – [Check Price]
User Rating: ⭐ 4.4
Ideal for: Users looking for a trusted brand with up-to-date smart features in a compact 32-inch size.
This model offers a modern Fire TV experience with live TV streaming capabilities and Alexa integration. It is designed to deliver a smooth user experience with essential connectivity and smart features.
- Key Features:
- 32-inch LED panel with HD resolution
- Latest Fire TV platform
- 2 HDMI ports, 1 USB port
- 60 Hz refresh rate
- Optimized audio settings
- Pros:
- ✅ Reliable performance from Amazon’s own TV
- ✅ Great balance of price and features
- Cons:
- ❌ HD resolution may not satisfy those wanting 4K visuals
Amazon Fire TV 32″ 2-Series Video Review
7. TCL 55-inch Class S5 UHD 4K LED Smart TV
Price: Starting at $239.99 – [Check Price]
User Rating: ⭐ 4.1
Ideal for: Consumers who want a premium 4K viewing experience with advanced HDR and sound features for their home theater setup.
The TCL 55-inch Class S5 model (55S551F, 2024) provides 4K UHD resolution and supports Dolby Vision, HDR PRO+, and Dolby Atmos, delivering vibrant visuals and immersive sound. It supports both Roku TV and Fire TV, depending on the model variant.
- Key Features:
- 55-inch LED panel with 4K UHD resolution
- Dolby Vision, HDR PRO+, and Dolby Atmos support
- 60 Hz refresh rate
- 4 HDMI ports, 2 USB ports, Wi-Fi/Ethernet, Bluetooth connectivity
- Compatible with Alexa and Apple AirPlay 2
- Pros:
- ✅ Superior 4K picture quality and rich color reproduction
- ✅ Excellent sound performance
- Cons:
- ❌ Price in the mid-range
- ❌ Some users may find the smart interface slightly complex
TCL 55-inch Class S5 UHD 4K LED Smart TV Video Review
8. INSIGNIA 50-inch Class F30 Series LED 4K UHD Smart Fire TV
Price: Starting at $189.99 – [Check Price]
User Rating: ⭐ 4.4
Ideal for: Users in medium-sized rooms seeking a balance of 4K performance and affordability.
This 50-inch INSIGNIA model (NS-50F301NA24) offers 4K UHD resolution with a Fire TV platform that delivers essential smart features at a competitive price.
- Key Features:
- 50-inch LED panel with 4K UHD resolution
- 60 Hz refresh rate
- 3 HDMI ports and 2 USB ports
- Alexa Voice Remote integration
- Pros:
- ✅ Excellent value with a solid 4K experience
- ✅ Balanced feature set ideal for everyday use
- Cons:
- ❌ Design may seem plain compared to premium models
INSIGNIA 50-inch Class F30 Series LED 4K UHD Smart Fire TV Video Review
9. Amazon Fire TV 40″ 2-Series
Price: Starting at $179.99 – [Check Price]
User Rating: ⭐ 4.4
Ideal for: Those seeking an affordable and compact TV for secondary use or small living spaces.
The Amazon Fire TV 40″ 2-Series provides a straightforward viewing experience with essential smart features. Its simple design and reliable performance make it a popular choice for users not requiring 4K resolution.
- Key Features:
- 40-inch LED panel with HD resolution
- 60 Hz refresh rate
- 2 HDMI ports and USB connectivity
- Fire TV platform with Alexa Voice Remote
- Pros:
- ✅ Affordable pricing and trusted brand reliability
- ✅ Easy to set up and operate
- Cons:
- ❌ HD resolution limits detailed viewing
- ❌ May not meet the expectations of users seeking high-end performance
Amazon Fire TV 40″ 2-Series Video Review
10. INSIGNIA 43-inch Class F30 Series LED 4K UHD Smart Fire TV
Price: Starting at $199.99 – [Check Price]
User Rating: ⭐ 4.4
Ideal for: Consumers who want a 4K experience in a moderately sized screen for versatile living room or bedroom setups.
The INSIGNIA 43-inch model (NS-43F301NA25) stands out with its 4K UHD resolution and robust connectivity options. Its advanced audio features with multiple sound modes cater to various viewing preferences.
- Key Features:
- 43-inch LED panel with 4K UHD resolution
- 60 Hz refresh rate
- 3 HDMI ports and 2 USB ports
- Fire TV smart platform with Alexa Voice Remote
- Pros:
- ✅ Strong 4K performance with vibrant colors
- ✅ Well-rounded feature set at a competitive price
- Cons:
- ❌ Screen size may not appeal to everyone depending on the room layout
INSIGNIA 43-inch Class F30 Series LED 4K UHD Smart Fire TV Video Review
| # | Model | Price | User Rating | Screen Size (in) | Resolution | Panel Type | Smart Platform | HDMI Ports | USB Ports | Refresh Rate | Special Audio Technology | Pros | Cons |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | VIZIO 40-inch Full HD Smart TV | Starting at $138.00 | 4.1 | 40 | 1080p | LED | SmartCast | 3 | 2 | 60 Hz | DTS Virtual:X | Excellent value; Suitable for daily use in compact spaces | 40-inch size may be limiting in larger rooms; Full HD may not satisfy 4K expectations |
| 2 | INSIGNIA 32-inch Class F20 Smart HD Fire TV | Starting at $89.99 | 4.5 | 32 | 720p | LED | Fire TV | 2 | 1 | 60 Hz | – | Extremely low price; User-friendly interface | 720p resolution limits detail; Small screen size restricts usage |
| 3 | SAMSUNG 65-inch Crystal UHD 4K DU7200 Series | Starting at $397.99 | 4.1 | 65 | 4K UHD | LED (Crystal UHD) | Tizen OS | 4 | 2 | 60 Hz | Object Tracking Sound Lite, Motion Xcelerator, Q-Symphony | Outstanding picture quality; Ideal for immersive home cinema | High price; May be too large for smaller rooms |
| 4 | INSIGNIA 24-inch Class F20 Smart HD Fire TV | Starting at $59.99 | 4.5 | 24 | 720p | LED | Fire TV | 2 | 1 | 60 Hz | – | Very affordable; Compact design perfect for small spaces | Small screen and limited resolution detail |
| 5 | Roku Smart TV – 40-Inch Select Series 1080p Full HD | Starting at $129.99 | 4.5 | 40 | 1080p | LED | Roku OS | 3 | 1 | 60 Hz | Auto speech clarity, night mode | User-friendly Roku interface; Fast Wi-Fi connectivity | Lacks advanced gaming features; Narrow viewing angles |
| 6 | Amazon Fire TV 32″ 2-Series | Starting at $119.99 | 4.4 | 32 | HD | LED | Fire TV (latest version) | 2 | 1 | 60 Hz | Optimized audio settings | Reliable performance; Great balance of price and features | HD resolution might not satisfy those wanting 4K visuals |
| 7 | TCL 55-inch Class S5 UHD 4K LED Smart TV | Starting at $239.99 | 4.1 | 55 | 4K UHD | LED (QLED-like) | Fire TV / Roku (depending on model) | 4 | 2 | 60 Hz | Dolby Vision, HDR PRO+, Dolby Atmos | Superior 4K picture quality and rich color reproduction; Excellent sound performance | Mid-range price; Smart interface can be complex for some |
| 8 | INSIGNIA 50-inch Class F30 LED 4K UHD Smart Fire TV | Starting at $189.99 | 4.4 | 50 | 4K UHD | LED | Fire TV | 3 | 2 | 60 Hz | Optimized audio output | Excellent value with a solid 4K experience; Balanced feature set | Design appears plain; May require additional brand image enhancement |
| 9 | Amazon Fire TV 40″ 2-Series | Starting at $179.99 | 4.4 | 40 | HD | LED | Fire TV | 2 | 1 | 60 Hz | Standard audio output | Affordable and reliable; Easy to set up | HD resolution limits detail; May not meet high-end performance expectations |
| 10 | INSIGNIA 43-inch Class F30 LED 4K UHD Smart Fire TV | Starting at $199.99 | 4.4 | 43 | 4K UHD | LED | Fire TV | 3 | 2 | 60 Hz | Advanced audio output with multiple sound mode options | Strong 4K performance with vibrant colors; Well-rounded feature set | Screen size preferences may vary among users |
